Kit Launch 2020/21 —
Real Madrid x Adidas


Illustration | Motion | Editing, 2020


Real Madrid is one of the most successful football clubs in the world, shaped by its shared past glories.

The new Real Madrid 2020/21 kits are inspired by the Madrid mentality of facing pressure with fearlessness and turning expectation into glory. Using local models who live and breathe the club, a new kit campaign was born.

To introduce the new kits, I’ve been asked to design and animate x2 sets of patterns, inspired by and representing two of the three Real Madrid jerseys (Away and Third), and to combine them with footage and photography to craft x2 kits launch IG stories featuring all three kits.


Creatives: Doug Stewart & Paul Rider

Video Editing: Leon Kesko