1. Berlin Offline Outreach for Pirate Studios

Brand Identity, 2019


Pirate Studios opened the doors of its newest site in Berlin.
To introduce the company to the city’s bold, vibrant, and diverse music scene I've been asked to design a pack of assets including a tote bag, a poster zine, stickers, and a tote bag. The main aim of the Berlin Offline Outreach project was to engage & build relationships with promoters, venues, labels, music shops, and music colleges.

To do so I had to come up with a tailored impactful & bold visual language representative of the DJ, electronic and low fi indie crowd.

The final artwork is the result of in-depth research of the Berlin music market and bold typographic experimentation, carried by manually distorting text using scanner and photocopier.

Here below a series of typographic experiments that eventually led to the final outcomes.


All content © Giulia Mazzucconi 2019