5. Hideaway Coffee Logo

Brand Identity, 2019


Located in the heart of Soho, just a few steps away from Carnaby Street and Piccadilly Circus, Hideaway Coffee provides a cozy break from the bustling streets of Oxford Circus.
I designed the cafe’s logo, recalling the shape of the courtyard hosting this hidden gem with a sectioned rectangle that encloses the name of the cafe in modern and bold typography.
All content © Giulia Mazzucconi 2019