The London Series —
Major League Baseball

Art Direction / Design / Motion / Editing, 2019 - 20

We Are Social and MLB engaged in a comprehensive year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it.

We created a pathway to MLB for a new audience that drew on the cultural legacy of the game, inspired local audiences and established London as a benchmark host city. On social, engaging stories of music, food, sport and style from Boston and New York enabled a captivated audience to build affinities towards the two teams in the lead up to events.