https://giuliamazzucconi.com Giulia Mazzucconi Thu, 14 May 2026 11:41:12 +0000 https://giuliamazzucconi.com en https://giuliamazzucconi.com/Homepage Tue, 16 Aug 2022 12:19:00 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Homepage <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/b8fac8cccb91e1fd1864e0199d515196826be9edb54e1c6cc9b7d0ab66255047/ezgif.com-video-to-gif-3.gif" data-mid="186022974" border="0" src="https://freight.cargo.site/w/600/i/b8fac8cccb91e1fd1864e0199d515196826be9edb54e1c6cc9b7d0ab66255047/ezgif.com-video-to-gif-3.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/dc96ac36770bcb7417d0a026a013c4b805dbdaf7a855009ba184acb737fc14cf/ezgif.com-video-to-gif-2.gif" data-mid="186023548" border="0" src="https://freight.cargo.site/w/600/i/dc96ac36770bcb7417d0a026a013c4b805dbdaf7a855009ba184acb737fc14cf/ezgif.com-video-to-gif-2.gif" /> ATP x Netflix | Break Point A taste of the organic, paid and reactive content produced to promote the docu-series across all ATP channels. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37b0c0d5a7f7f757888888cd2e23d0ac9376e01cbf725abe25e66fe9b22007c7/Social-Static_16x9_Group.jpg" data-mid="236177941" border="0" src="https://freight.cargo.site/w/1000/i/37b0c0d5a7f7f757888888cd2e23d0ac9376e01cbf725abe25e66fe9b22007c7/Social-Static_16x9_Group.jpg" />Lieferando x UEFA | Auch ‘n Anlass As Senior Lead Designer, I oversaw the creative direction and execution of this large-scale campaign from concept to delivery. <img width="600" height="669" width_o="600" height_o="669" data-src="https://freight.cargo.site/t/original/i/aba5c573b747a5ae1eec55ecc579e1d8d972e54b7e14265f01fdda1f9f074882/CaityBaser_AA_Curved_BTS_ImProblem_V08-ezgif.com-optimize.gif" data-mid="208447313" border="0" src="https://freight.cargo.site/w/600/i/aba5c573b747a5ae1eec55ecc579e1d8d972e54b7e14265f01fdda1f9f074882/CaityBaser_AA_Curved_BTS_ImProblem_V08-ezgif.com-optimize.gif" /> <img width="1817" height="2023" width_o="1817" height_o="2023" data-src="https://freight.cargo.site/t/original/i/60e1d4f46b62d5369744688a077ab37c526ccb5c51f120605453d0922732b608/CB.jpg" data-mid="208447299" border="0" src="https://freight.cargo.site/w/1000/i/60e1d4f46b62d5369744688a077ab37c526ccb5c51f120605453d0922732b608/CB.jpg" /> Amazon Music | Retainer ‘23-‘24 A collection of retainer work I’ve done over the course of the past few months on Amazon Music. <img width="1757" height="1757" width_o="1757" height_o="1757" data-src="https://freight.cargo.site/t/original/i/916261bcc2122c79ac3af55147172d938cfaaf9de50d0e4e8a580d46361da0d2/Supernova_thumbnail_07.jpg" data-mid="150540853" border="0" src="https://freight.cargo.site/w/1000/i/916261bcc2122c79ac3af55147172d938cfaaf9de50d0e4e8a580d46361da0d2/Supernova_thumbnail_07.jpg" /> Adidas | Supernova Supernova is the antithesis of the carbon plated speedster – it’s soft, reassuring, and forgiving. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ec584e7b9b0878ddc1c19d60cd6a37edfd1ff9f9229dbf2dfc3df0b0eeab3771/ezgif.com-gif-maker.gif" data-mid="150540726" border="0" src="https://freight.cargo.site/w/600/i/ec584e7b9b0878ddc1c19d60cd6a37edfd1ff9f9229dbf2dfc3df0b0eeab3771/ezgif.com-gif-maker.gif" /> MLB | The London Series A year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it. <img width="480" height="769" width_o="480" height_o="769" data-src="https://freight.cargo.site/t/original/i/bfac47d37993390c4587f17c389c8c974dbc4e72b71038d0b3c067d80e6a7f1a/PSP-FC---THUMB_03.gif" data-mid="150543279" border="0" data-scale="56" src="https://freight.cargo.site/w/480/i/bfac47d37993390c4587f17c389c8c974dbc4e72b71038d0b3c067d80e6a7f1a/PSP-FC---THUMB_03.gif" /> Playstation | Goal Tutorials Driving ownable conversations with Football &amp; Gaming Fans during every Champions League match week through credible and authentic content. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/2f210a607f038216d812a32b10bfd7c42878422a291c71e0464d35708c3a0cbe/ezgif.com-gif-maker-1.gif" data-mid="150545163" border="0" src="https://freight.cargo.site/w/600/i/2f210a607f038216d812a32b10bfd7c42878422a291c71e0464d35708c3a0cbe/ezgif.com-gif-maker-1.gif" /> Gatorade | Greatness 2022 Gatorade is the original sports drink. It created the category.&nbsp;It has fueled some of the greatest athletes and Joes on earth. The challenge of this campaign was to create a number of toolkit assets to connec with young consumers &amp; drive brand awareness. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/536c004a1d311c8cc0af2b7860285591140bd0dad80d6f448116dda916b9dbe7/ezgif.com-gif-maker-2.gif" data-mid="150546633" border="0" src="https://freight.cargo.site/w/600/i/536c004a1d311c8cc0af2b7860285591140bd0dad80d6f448116dda916b9dbe7/ezgif.com-gif-maker-2.gif" /> Uber | 2021 Retainer A selection of animated content for Uber Rides and Uber Eats (EMEA). <img width="1512" height="1906" width_o="1512" height_o="1906" data-src="https://freight.cargo.site/t/original/i/20fdf664baf3a8af6e997a95670816e3018b4565cf5fce6f7f90539faf29b319/Screen-Shot-2022-08-16-at-13.09.12.png" data-mid="151835986" border="0" src="https://freight.cargo.site/w/1000/i/20fdf664baf3a8af6e997a95670816e3018b4565cf5fce6f7f90539faf29b319/Screen-Shot-2022-08-16-at-13.09.12.png" /> <img width="1512" height="1906" width_o="1512" height_o="1906" data-src="https://freight.cargo.site/t/original/i/669d16b44e8c8c4de3ae04ba1f89361305a05b2e7a92c8e3fd4f8bbd6bc6a923/Screen-Shot-2022-08-16-at-13.09.31.jpg" data-mid="151835995" border="0" src="https://freight.cargo.site/w/1000/i/669d16b44e8c8c4de3ae04ba1f89361305a05b2e7a92c8e3fd4f8bbd6bc6a923/Screen-Shot-2022-08-16-at-13.09.31.jpg" /> Real Madrid | 2020 Kits The Real Madrid 2020/2021 kits are inspired by the Madrid mentality of facing pressure with fearleness, and turning expectations into glory. Using local models who live and breathe the club, a new kit was born. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/97489c63e394aca0561939b6c37d980d02daec2c99c0943d362a9443a62cd9d5/eBay_LI_YT15s_1x1_AGApparel_Master_Men-ezgif.com-video-to-gif-converter.gif" data-mid="248853121" border="0" src="https://freight.cargo.site/w/800/i/97489c63e394aca0561939b6c37d980d02daec2c99c0943d362a9443a62cd9d5/eBay_LI_YT15s_1x1_AGApparel_Master_Men-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/53b5d5084a1f64768459acfba0a0f5cb77ab0e5394811895a2c99e5be421d14c/eBay_LI_YT15s_1x1_NONSneakers_Master-ezgif.com-video-to-gif-converter.gif" data-mid="248853122" border="0" src="https://freight.cargo.site/w/800/i/53b5d5084a1f64768459acfba0a0f5cb77ab0e5394811895a2c99e5be421d14c/eBay_LI_YT15s_1x1_NONSneakers_Master-ezgif.com-video-to-gif-converter.gif" /> ebay x Love Island | Paid assets Led motion design for eBay x Love Island S12 paid social campaign, creating all TikTok and YouTube motion assets and defining the full motion treatment (art direction, motion, sound), and oversaw 56 static assets across social and display, spanning menswear, womenswear, handbags, sneakers, and pre-loved fashion. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6c7d260c66a44217c26b6dda788856a03f61ab02b0d26a50d452d919faffc8ec/Olympic-Gazette_20210408.jpg" data-mid="151836008" border="0" src="https://freight.cargo.site/w/1000/i/6c7d260c66a44217c26b6dda788856a03f61ab02b0d26a50d452d919faffc8ec/Olympic-Gazette_20210408.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/41af535c9d6bedec3228ca6427747bed93f2f7e8ead8c1da62147c9f365b841f/Olympic-Gazette_20212607.jpg" data-mid="151836013" border="0" src="https://freight.cargo.site/w/1000/i/41af535c9d6bedec3228ca6427747bed93f2f7e8ead8c1da62147c9f365b841f/Olympic-Gazette_20212607.jpg" /> International Olympic Committee | Tokyo 2021 Each Olympic Game is watched all around the world, giving those disciplines which don’t usually reach the limelight a chance to shine. The task: helping to keep the event relevant, bringing new audiences to the table. <img width="6251" height="6251" width_o="6251" height_o="6251" data-src="https://freight.cargo.site/t/original/i/7e02156b816ccab563cf6805c6391d6466f132c64c24c3fa1ece405be11fc76e/HALLO-BERLIN_02-02.jpg" data-mid="151836414" border="0" src="https://freight.cargo.site/w/1000/i/7e02156b816ccab563cf6805c6391d6466f132c64c24c3fa1ece405be11fc76e/HALLO-BERLIN_02-02.jpg" />Pirate Studios | Berlin Offline Outreach Pirate Studios toolkit to engage &amp; build relationships with promoters, venues, labels, music shops, and music colleges in Berlin. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/90d9699c90cd932ccbc3aa0ab5f3162d79874f6b92900aa8ddd544f0668b13b8/adidasfootball_118408020_654050962188913_6821499690902575283_n.jpg" data-mid="151836233" border="0" src="https://freight.cargo.site/w/1000/i/90d9699c90cd932ccbc3aa0ab5f3162d79874f6b92900aa8ddd544f0668b13b8/adidasfootball_118408020_654050962188913_6821499690902575283_n.jpg" /> Adidas | X20 Ghosted When you get a new pair of boots, the first thing you want to do is trying them out. This series of animated films shows what to expect when you get the chance to unleash the X20 Ghosted boots on pitch. <img width="8076" height="6922" width_o="8076" height_o="6922" data-src="https://freight.cargo.site/t/original/i/9ae4ed9afe6efacac58294db54ffd467ebf8361b63ffeaf8b60798d835fcfda5/Picture-042-copia.jpg" data-mid="151836635" border="0" src="https://freight.cargo.site/w/1000/i/9ae4ed9afe6efacac58294db54ffd467ebf8361b63ffeaf8b60798d835fcfda5/Picture-042-copia.jpg" /> Personal Work | Politics Politics is a coloring book for adults, designed to help letting go of frustration, by scribbling all over the most well known and ridiculed leaders - ironically portrayed in their many flaws. <img width="3078" height="1916" width_o="3078" height_o="1916" data-src="https://freight.cargo.site/t/original/i/02e29abb5cf00bc7a1d92c6a796cdf0341223f634d6ad48029c41c7958401076/Screen-Shot-2022-08-16-at-16.06.57.png" data-mid="151836900" border="0" src="https://freight.cargo.site/w/1000/i/02e29abb5cf00bc7a1d92c6a796cdf0341223f634d6ad48029c41c7958401076/Screen-Shot-2022-08-16-at-16.06.57.png" />Personal Work | Dean I met Dean in 2015, he’d been sleeping rough on the streets of Hackney for years. He passed away in 2020. This animation discloses his most intimate childhood memories, wishes and thoughts about everyday life. <img width="338" height="338" width_o="338" height_o="338" data-src="https://freight.cargo.site/t/original/i/1ad618ba34d1e8cc30b0f81089e3fbe822bc72671698d414ee9b6e57e6d3dfd2/ezgif.com-gif-maker-8.gif" data-mid="151837613" border="0" src="https://freight.cargo.site/w/338/i/1ad618ba34d1e8cc30b0f81089e3fbe822bc72671698d414ee9b6e57e6d3dfd2/ezgif.com-gif-maker-8.gif" /> <img width="338" height="338" width_o="338" height_o="338" data-src="https://freight.cargo.site/t/original/i/cd7338a97f035706c17031a1d5bfc536aa07aade689d2c64c2a96de9ec206f62/ezgif.com-crop.gif" data-mid="186024002" border="0" src="https://freight.cargo.site/w/338/i/cd7338a97f035706c17031a1d5bfc536aa07aade689d2c64c2a96de9ec206f62/ezgif.com-crop.gif" /> Personal Work | Backbone They say behind every great man there’s a great woman. I say behind a great man there’s no woman. She is beside him and with him, if not ahead. This is a short documentary about my nonna, the backbone of my family and its restaurant. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6253bb56aaad292f48daf7d0ff1d71298ee7cc64fd8e32aa75dd5aa92d543dd1/ezgif.com-gif-maker-4.gif" data-mid="150548473" border="0" src="https://freight.cargo.site/w/600/i/6253bb56aaad292f48daf7d0ff1d71298ee7cc64fd8e32aa75dd5aa92d543dd1/ezgif.com-gif-maker-4.gif" />Adidas | Ellen White Goalscorer Ellen White was on the brink of becoming England’s top goalscorer, before she announced her retirement.Her achievement will inspire the next gen of goalscorers. https://giuliamazzucconi.com/Amazon-Music-Retainer-23-24 Sun, 07 Apr 2024 10:25:59 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Amazon-Music-Retainer-23-24 AMAZON MUSIC | RETAINER ‘23-‘24 Editing, Motion, Sound Design, Art Direction A collection of retainer work I’ve done over the course of the past few months on Amazon Music. The creative goal was to inject Amazon Music socials with "that’s so me" energy", evoke brand love through "fan-like" content, and make relevant creators the brand POV on culture. &nbsp; Giving creators the mic gets the brand showing up to cultural moments with more of a purpose.The injection of their personalities has resulted in record high views. <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/d8f2a0e8a59a2cf1d45c4e7e299ab7172d423487936a05e8288ba8e43d479af5/Frame01-ezgif.com-video-to-gif-converter.gif" data-mid="208444269" border="0" src="https://freight.cargo.site/w/500/i/d8f2a0e8a59a2cf1d45c4e7e299ab7172d423487936a05e8288ba8e43d479af5/Frame01-ezgif.com-video-to-gif-converter.gif" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/4c12ae779a1ddd53136ab8462072e2840971d0bae494a6147f4464121805c44a/AM_Crouchfest_FanOutfits_9x16_TT_Graded_v2-ezgif.com-video-to-gif-converter-1.gif" data-mid="208444624" border="0" src="https://freight.cargo.site/w/500/i/4c12ae779a1ddd53136ab8462072e2840971d0bae494a6147f4464121805c44a/AM_Crouchfest_FanOutfits_9x16_TT_Graded_v2-ezgif.com-video-to-gif-converter-1.gif" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/9765ef7c2810ad8881e3fa8481bce86e4a3d5919eb7635ce4b119b2aa57e6e1e/amazonmusicuk_1706114712_3287450824245427689_7662081735-ezgif.com-video-to-gif-converter-1.gif" data-mid="208446994" border="0" src="https://freight.cargo.site/w/500/i/9765ef7c2810ad8881e3fa8481bce86e4a3d5919eb7635ce4b119b2aa57e6e1e/amazonmusicuk_1706114712_3287450824245427689_7662081735-ezgif.com-video-to-gif-converter-1.gif" /> <img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/d63b1a76f3d8fda67c30809c9ac7ef2e8480f3a722d5f1533c1c07253671ed20/amazonmusicuk_1706705114_3292403507070590075_7662081735-ezgif.com-video-to-gif-converter.gif" data-mid="208444641" border="0" src="https://freight.cargo.site/w/500/i/d63b1a76f3d8fda67c30809c9ac7ef2e8480f3a722d5f1533c1c07253671ed20/amazonmusicuk_1706705114_3292403507070590075_7662081735-ezgif.com-video-to-gif-converter.gif" /> https://giuliamazzucconi.com/Adidas-Supernova Wed, 03 Aug 2022 11:43:54 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Adidas-Supernova ADIDAS | SUPERNOVA Titles + Motion The ambition of these three films was to persuade Gen Z women runners to shift to Supernova, new Adidas running boot, by leveraging its emotional benefit of comfort. “Less about miles and pace, more about mindful meditation and enjoying the journey, building mental and physical resilience”.She’s an encouraging, motivating shoe with just enough of a rebellious streak to mark it as a central figure in the adidas Running family. <img width="1757" height="1757" width_o="1757" height_o="1757" data-src="https://freight.cargo.site/t/original/i/e4929252901be377939b0ef278663f9fcad4cea87e0f073496546fa0ee38dfd1/Supernova_thumbnail_07.jpg" data-mid="150566732" border="0" src="https://freight.cargo.site/w/1000/i/e4929252901be377939b0ef278663f9fcad4cea87e0f073496546fa0ee38dfd1/Supernova_thumbnail_07.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7d8c29631e3b9ac8aee713f96726f888102a271cb06f2b42f358e5ab9e7f92ac/Supernova_thumbnail_07_B.jpg" data-mid="150566747" border="0" src="https://freight.cargo.site/w/1000/i/7d8c29631e3b9ac8aee713f96726f888102a271cb06f2b42f358e5ab9e7f92ac/Supernova_thumbnail_07_B.jpg" /> https://giuliamazzucconi.com/ATP-x-Netflix-Break-Point Mon, 10 Jul 2023 10:34:50 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/ATP-x-Netflix-Break-Point ATP x NETFLIX | BREAK POINT Editing, design, sound design Break Point is a Netflix docu-series following the lives of top tennis players as they travel across the globe for all four Grand Slams and the ATP and WTA tours. For the second batch of episodes I produced organic, paid and reactive content - including episode trailers, players specific edits, hype reels - to promote the docu-series across all ATP channels.Selected bespoke content has been reshared by the players themselves. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/cb1275ce5a77781ef2a3b14eb67cd2174e352d5a6738983c6399a4606135c2d1/ezgif.com-video-to-gif.gif" data-mid="184634492" border="0" src="https://freight.cargo.site/w/600/i/cb1275ce5a77781ef2a3b14eb67cd2174e352d5a6738983c6399a4606135c2d1/ezgif.com-video-to-gif.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/bf4a1e570673800a320789a2d245367bea4a6aeea6e7f34159b7941659399ff8/ezgif.com-video-to-gif-2.gif" data-mid="184637229" border="0" src="https://freight.cargo.site/w/600/i/bf4a1e570673800a320789a2d245367bea4a6aeea6e7f34159b7941659399ff8/ezgif.com-video-to-gif-2.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/c2513506d85aea5d2229825297e27d2b48e3270beb1b96c4a73d0354fab1ad90/ezgif.com-video-to-gif-1.gif" data-mid="184635478" border="0" src="https://freight.cargo.site/w/600/i/c2513506d85aea5d2229825297e27d2b48e3270beb1b96c4a73d0354fab1ad90/ezgif.com-video-to-gif-1.gif" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/92e8e94a7ca746c2d9bf7f08e2c4552070e717ef48677620d26b09f9977004a9/ezgif.com-video-to-gif-3.gif" data-mid="184637942" border="0" src="https://freight.cargo.site/w/600/i/92e8e94a7ca746c2d9bf7f08e2c4552070e717ef48677620d26b09f9977004a9/ezgif.com-video-to-gif-3.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6b2c859805f4f97174072544c1c6da6da3662be43ee07813f16179e4ba7d55a8/ATP_Neflix-Batch-02_Photography-Carousel_Felix_4x5_Frame-04.jpg" data-mid="184631861" border="0" src="https://freight.cargo.site/w/1000/i/6b2c859805f4f97174072544c1c6da6da3662be43ee07813f16179e4ba7d55a8/ATP_Neflix-Batch-02_Photography-Carousel_Felix_4x5_Frame-04.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd31ab131be917d726938554f283a36461233be86b3971767e2e3ff7e67caf8a/ATP_Neflix-Batch-02_Photography-Treatment-01_4x5_Frame-02.jpg" data-mid="184631823" border="0" src="https://freight.cargo.site/w/1000/i/dd31ab131be917d726938554f283a36461233be86b3971767e2e3ff7e67caf8a/ATP_Neflix-Batch-02_Photography-Treatment-01_4x5_Frame-02.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/03c7245533f748b55478093807fee17327226bbb13da84932a4bd0454a7e9c92/ATP_Neflix-Batch-02_Photography-Carousel_Felix_4x5_Frame-02.jpg" data-mid="184631850" border="0" src="https://freight.cargo.site/w/1000/i/03c7245533f748b55478093807fee17327226bbb13da84932a4bd0454a7e9c92/ATP_Neflix-Batch-02_Photography-Carousel_Felix_4x5_Frame-02.jpg" /> https://giuliamazzucconi.com/Lieferando-x-UEFA-Auch-n-Anlass Wed, 23 Jul 2025 12:10:34 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Lieferando-x-UEFA-Auch-n-Anlass LIEFERANDO X UEFA | AUCH ’N ANLASS Editing, design, sound design, motion As Lead Designer, I oversaw the creative direction and execution of this large-scale campaign from concept to delivery. Designed to celebrate Lieferando’s UEFA partnership during the Champions League Final in Munich, the work spanned across multiple platforms including DOOH, OOH, YouTube, TikTok, and stadium screens. I was hands-on throughout the production, crafting a cohesive and emotionally resonant visual language to bring fans closer to the game - whether at home, on the streets, or in the stadium. <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/83b3226a050bfa078aea6ef2803605b90b397538bdbdf095becffb161d756f51/Billboard_MockupsForFree.jpg" data-mid="236178065" border="0" src="https://freight.cargo.site/w/1000/i/83b3226a050bfa078aea6ef2803605b90b397538bdbdf095becffb161d756f51/Billboard_MockupsForFree.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42b6353c40b5a8648461e88100b2aef92a1e611b22cf825ae2524d830db8a916/Social-Static_16x9_Couple.jpg" data-mid="236178469" border="0" src="https://freight.cargo.site/w/1000/i/42b6353c40b5a8648461e88100b2aef92a1e611b22cf825ae2524d830db8a916/Social-Static_16x9_Couple.jpg" /> <img width="3456" height="2304" width_o="3456" height_o="2304" data-src="https://freight.cargo.site/t/original/i/ecf4938d5af432f46938662175a50864cf04c21b9fd7c98e6c0641cf3ed9ef51/Artboard-1.jpg" data-mid="236178467" border="0" src="https://freight.cargo.site/w/1000/i/ecf4938d5af432f46938662175a50864cf04c21b9fd7c98e6c0641cf3ed9ef51/Artboard-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e84ecac1cd2d4980e8ed1dc4e6a2e980803fac9be04d69be8f8d395c7f8416ac/Social-Static_16x9_Alone_B-Y.jpg" data-mid="236178468" border="0" src="https://freight.cargo.site/w/1000/i/e84ecac1cd2d4980e8ed1dc4e6a2e980803fac9be04d69be8f8d395c7f8416ac/Social-Static_16x9_Alone_B-Y.jpg" /> <img width="4870" height="3247" width_o="4870" height_o="3247" data-src="https://freight.cargo.site/t/original/i/12ae8a0924ee337622b00e6c18c07d810d37cb5eb741ddbed96c6b82afe224bd/behance-65f47438388e6.jpg" data-mid="236180382" border="0" src="https://freight.cargo.site/w/1000/i/12ae8a0924ee337622b00e6c18c07d810d37cb5eb741ddbed96c6b82afe224bd/behance-65f47438388e6.jpg" /> https://giuliamazzucconi.com/eBay-x-Love-Island-S12-Pre-loved-Paid-Ads Thu, 14 May 2026 11:41:12 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/eBay-x-Love-Island-S12-Pre-loved-Paid-Ads EBAY X LOVE ISLAND S12 | PRE-LOVED PAID ADS Motion, art direction, sound design I led the motion design for eBay x Love Island S12 paid social campaign, creating all motion assets for TikTok and YouTube while overseeing the visual direction of static assets across social and display. I developed the full motion treatment - including art direction, motion, and sound design, with platform-specific creative tailored for TikTok and YouTube formats. The campaign spanned menswear, womenswear, handbags, sneakers, and pre-loved fashion, delivering a total of 32 motion assets and overseeing 56 static assets across social and display. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/96c0b59f4438d743d297fa6ae6c34cde746edaad23cf26c921f8390b6f1eed08/eBay_LI_YT15s_1x1_AGApparel_Master_Men-ezgif.com-video-to-gif-converter.gif" data-mid="248851723" border="0" src="https://freight.cargo.site/w/800/i/96c0b59f4438d743d297fa6ae6c34cde746edaad23cf26c921f8390b6f1eed08/eBay_LI_YT15s_1x1_AGApparel_Master_Men-ezgif.com-video-to-gif-converter.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24ed48e0da662f6fc67bfd2bb4f8af818ec0a7e31ed75f73b347974e1bdf6161/SOCIAL-AD-META_1080x1080_H.jpg" data-mid="248851706" border="0" src="https://freight.cargo.site/w/1000/i/24ed48e0da662f6fc67bfd2bb4f8af818ec0a7e31ed75f73b347974e1bdf6161/SOCIAL-AD-META_1080x1080_H.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7fff4ec2cca81f38b3c74b2e55bc3959801d1efc7962c9d05724e4d31043dd25/eBay_LI_YT15s_1x1_NONSneakers_Master-ezgif.com-video-to-gif-converter.gif" data-mid="248851917" border="0" src="https://freight.cargo.site/w/800/i/7fff4ec2cca81f38b3c74b2e55bc3959801d1efc7962c9d05724e4d31043dd25/eBay_LI_YT15s_1x1_NONSneakers_Master-ezgif.com-video-to-gif-converter.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/573832e2ae9fffa9fe67e012bcb71b2ba69e7b076f7f65d4e8d35c154e14041b/SOCIAL-AD-META_1080x1920_.jpg" data-mid="248853072" border="0" src="https://freight.cargo.site/w/1000/i/573832e2ae9fffa9fe67e012bcb71b2ba69e7b076f7f65d4e8d35c154e14041b/SOCIAL-AD-META_1080x1920_.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e18a2ae4e944c64a848c4f60521cbcf3531531de0288224559f1b2dfb6651e03/AG-SNEAKERS-NON-SNEAKERS_BTB_STATIC_1080x1920_.jpg" data-mid="248852677" border="0" src="https://freight.cargo.site/w/1000/i/e18a2ae4e944c64a848c4f60521cbcf3531531de0288224559f1b2dfb6651e03/AG-SNEAKERS-NON-SNEAKERS_BTB_STATIC_1080x1920_.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3c48e742298f83ed95a64d7de513d0b95f1b9e0ea89a1db855ca0b07510a3546/SOCIAL-AD-TT-CAROUSEL_1080x1920_FRAME-07.jpg" data-mid="248853078" border="0" src="https://freight.cargo.site/w/1000/i/3c48e742298f83ed95a64d7de513d0b95f1b9e0ea89a1db855ca0b07510a3546/SOCIAL-AD-TT-CAROUSEL_1080x1920_FRAME-07.jpg" /> https://giuliamazzucconi.com/Real-Madrid-x-Adidas-2020-Kits Wed, 17 Aug 2022 19:45:19 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Real-Madrid-x-Adidas-2020-Kits REAL MADRID x ADIDAS | 2020 KITS Illustration + Motion + Editing Real Madrid is one of the most successful football clubs in the world, shaped by its shared past glories. The Real Madrid 2020/21 kits are inspired by the Madrid mentality of facing pressure with fearlessness and turning expectation into glory. Using local models who live and breathe the club, a new kit campaign was born. To introduce these kits, I’ve been asked to design and animate x2 sets of patterns, inspired by and representing two of the three Real Madrid jerseys (Away and Third), and to combine them with footage and photography to craft x2 kits launch IG stories featuring all three kits.&nbsp; <img width="1904" height="1900" width_o="1904" height_o="1900" data-src="https://freight.cargo.site/t/original/i/911a44f98d162bfd2165565634b61b21117a678ad0595090b5d5768e0f533b88/RM_Thumb_04.jpg" data-mid="150671353" border="0" src="https://freight.cargo.site/w/1000/i/911a44f98d162bfd2165565634b61b21117a678ad0595090b5d5768e0f533b88/RM_Thumb_04.jpg" /> <img width="1904" height="1900" width_o="1904" height_o="1900" data-src="https://freight.cargo.site/t/original/i/d37f4e2c31670dc41f787b9182125d2462922d7934db7d6f1020cc461a4cfcb9/Screen-Shot-2022-08-16-at-13.09.59.png" data-mid="150670731" border="0" src="https://freight.cargo.site/w/1000/i/d37f4e2c31670dc41f787b9182125d2462922d7934db7d6f1020cc461a4cfcb9/Screen-Shot-2022-08-16-at-13.09.59.png" /> <img width="2000" height="2671" width_o="2000" height_o="2671" data-src="https://freight.cargo.site/t/original/i/512dfeb8d72e9ad5ebe731fd6e205809f050a39cdaa04f8296f1c069d08f1b02/RM_Thumb_06.jpg" data-mid="150671924" border="0" src="https://freight.cargo.site/w/1000/i/512dfeb8d72e9ad5ebe731fd6e205809f050a39cdaa04f8296f1c069d08f1b02/RM_Thumb_06.jpg" /> https://giuliamazzucconi.com/MLB-The-London-Series Wed, 17 Aug 2022 20:08:37 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/MLB-The-London-Series MLB | THE LONDON SERIES Art Direction, Design, Motion, Editing We Are Social and MLB engaged in a comprehensive year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it. We created a pathway to MLB for a new audience that drew on the cultural legacy of the game, inspired local audiences and established London as a benchmark host city. On social, engaging stories of music, food, sport and style from Boston and New York enabled a captivated audience to build affinities towards the two teams in the lead up to events.&nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/51b65fc771dcf557976ddc756c4f2b2607e09e13584e6a72376b33cdda94c35e/ezgif.com-gif-maker.gif" data-mid="150674092" border="0" src="https://freight.cargo.site/w/600/i/51b65fc771dcf557976ddc756c4f2b2607e09e13584e6a72376b33cdda94c35e/ezgif.com-gif-maker.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9779f3e123e3c30b7e4b490ad3ec47805c4ace47565f91ec3b8ef3d7f78b3f82/03_BO-JACKSON.jpg" data-mid="150673917" border="0" src="https://freight.cargo.site/w/1000/i/9779f3e123e3c30b7e4b490ad3ec47805c4ace47565f91ec3b8ef3d7f78b3f82/03_BO-JACKSON.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1884810310b8bafb3e5943c414c6a4cc15a09f37fce09e084fb77f862d14896e/1x1_PLAYER-PROFILE_20200427_03.jpg" data-mid="150674795" border="0" src="https://freight.cargo.site/w/1000/i/1884810310b8bafb3e5943c414c6a4cc15a09f37fce09e084fb77f862d14896e/1x1_PLAYER-PROFILE_20200427_03.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9fb0505980720f0c3465d8b16ddcf69d3397d54f5def064d6aba21a167883c53/01.jpg" data-mid="150674343" border="0" src="https://freight.cargo.site/w/1000/i/9fb0505980720f0c3465d8b16ddcf69d3397d54f5def064d6aba21a167883c53/01.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5800a484c8ec06533aef3eda496332e7db00ae0f0170a3c7c3a45e0107d394ef/02.jpg" data-mid="150674345" border="0" src="https://freight.cargo.site/w/1000/i/5800a484c8ec06533aef3eda496332e7db00ae0f0170a3c7c3a45e0107d394ef/02.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7dc2fe3cf0179deb32e9fa8e8d393c89138fcbbd0201e3e001480318b28be1a/03.jpg" data-mid="150674347" border="0" src="https://freight.cargo.site/w/1000/i/d7dc2fe3cf0179deb32e9fa8e8d393c89138fcbbd0201e3e001480318b28be1a/03.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/091a258cd285ae7afe43e42eb8800626a0799a6069ccbbaa9b84d8d86eae2d00/04.jpg" data-mid="150674348" border="0" src="https://freight.cargo.site/w/1000/i/091a258cd285ae7afe43e42eb8800626a0799a6069ccbbaa9b84d8d86eae2d00/04.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7462a832ffc2c8636c34c2c0c8d4da4cd6daca9cd7d4cd96a21d654f4a751299/05.jpg" data-mid="150674370" border="0" src="https://freight.cargo.site/w/1000/i/7462a832ffc2c8636c34c2c0c8d4da4cd6daca9cd7d4cd96a21d654f4a751299/05.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2019423b895723b4b1a8b380b6b7550b3a1d641d7dfd531281c571c3092bd6f/01.jpg" data-mid="150674452" border="0" src="https://freight.cargo.site/w/1000/i/a2019423b895723b4b1a8b380b6b7550b3a1d641d7dfd531281c571c3092bd6f/01.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0122f31e2b811438530ae2828794dd2d3176f258b9f1ce7dbe231105ad3648fb/02.jpg" data-mid="150674770" border="0" src="https://freight.cargo.site/w/1000/i/0122f31e2b811438530ae2828794dd2d3176f258b9f1ce7dbe231105ad3648fb/02.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c713f356ceff802276b46a1afe04bc60ef6c7921377b99d7b3d98e4159c754b6/04.jpg" data-mid="150674774" border="0" src="https://freight.cargo.site/w/1000/i/c713f356ceff802276b46a1afe04bc60ef6c7921377b99d7b3d98e4159c754b6/04.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4107580cb69f0a9fd426af9772ae0feccf9df9b902d70b2ab16952fbefbc3d20/05.jpg" data-mid="150674780" border="0" src="https://freight.cargo.site/w/1000/i/4107580cb69f0a9fd426af9772ae0feccf9df9b902d70b2ab16952fbefbc3d20/05.jpg" /> https://giuliamazzucconi.com/International-Olympic-Committee-Tokyo-2021 Wed, 17 Aug 2022 20:35:28 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/International-Olympic-Committee-Tokyo-2021 IOC | THE OLYMPIC GAZETTE Design The aim of this campaign was to&nbsp;own the conversation during the games by cutting through social with tactical moments targeting a younger audience, while landing key olympic values.The Olympic Gazette is a daily round-up of the Games’ events. Borrowing inspiration from comics, graphic novels and magazine covers. &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/184be631c84599c5953ee92ef5b3aa79148abce9d34ad787bdbc39d1b7a45978/Olympic-Gazette_20210108.jpg" data-mid="150675500" border="0" src="https://freight.cargo.site/w/1000/i/184be631c84599c5953ee92ef5b3aa79148abce9d34ad787bdbc39d1b7a45978/Olympic-Gazette_20210108.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/be653cb226ac8e9ed7fcd8bdfeab96b8dc229f682cd74e162f53383815d93c0c/Olympic-Gazette_20210308.jpg" data-mid="150675721" border="0" src="https://freight.cargo.site/w/1000/i/be653cb226ac8e9ed7fcd8bdfeab96b8dc229f682cd74e162f53383815d93c0c/Olympic-Gazette_20210308.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f9484e74a7d18ae03885e95822edd94af9c2c442a95353ba37fcfdf3b44408c7/Olympic-Gazette_20210408.jpg" data-mid="150675610" border="0" src="https://freight.cargo.site/w/1000/i/f9484e74a7d18ae03885e95822edd94af9c2c442a95353ba37fcfdf3b44408c7/Olympic-Gazette_20210408.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/77797ca02ff145de831cf89853e61a2a51d0cbce71b410cc514282958266a0b0/Olympic-Gazette_20212607.jpg" data-mid="150675733" border="0" src="https://freight.cargo.site/w/1000/i/77797ca02ff145de831cf89853e61a2a51d0cbce71b410cc514282958266a0b0/Olympic-Gazette_20212607.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c8e31b691b9f794c01d2ecca4c5d97a750e3017ff9f07562eb7c421b45c24dcc/Olympic-Gazette_20212507.jpg" data-mid="150675706" border="0" src="https://freight.cargo.site/w/1000/i/c8e31b691b9f794c01d2ecca4c5d97a750e3017ff9f07562eb7c421b45c24dcc/Olympic-Gazette_20212507.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ae51539611ba1c6a4fc94392f5b33bfa647c7aabf1557ca786c899f114d2a886/Olympic-Gazette_20213007.jpg" data-mid="150675740" border="0" src="https://freight.cargo.site/w/1000/i/ae51539611ba1c6a4fc94392f5b33bfa647c7aabf1557ca786c899f114d2a886/Olympic-Gazette_20213007.jpg" /> https://giuliamazzucconi.com/Playstation-Goal-Tutorials Wed, 17 Aug 2022 20:53:03 +0000 Giulia Mazzucconi https://giuliamazzucconi.com/Playstation-Goal-Tutorials PLAYSTATION | GOAL TUTORIALS Editing + Motion The Goal Tutorial, showcased on the UEFA website and all Playstation social channels, is a series of localised assets showing Fifa players how to replicate all top football stars' tricks on their console. The controls for every dribble, tackle, and goal are animated on the Playstation controller hovering the live match. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/09da026979bebfaced5145a81ed814687c43abdc653819172496db24c67629b4/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-2.gif" data-mid="248952143" border="0" src="https://freight.cargo.site/w/600/i/09da026979bebfaced5145a81ed814687c43abdc653819172496db24c67629b4/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-2.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ff8ed4fb4e92956206813464ed68b87f7a6301c231d21714a11c0619fb744af7/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-1.gif" data-mid="248952154" border="0" src="https://freight.cargo.site/w/600/i/ff8ed4fb4e92956206813464ed68b87f7a6301c231d21714a11c0619fb744af7/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-1.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2a954425565993dabc35568584bb893882695d4f065bad090e61cef9e92cf17c/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter.gif" data-mid="248952158" border="0" src="https://freight.cargo.site/w/600/i/2a954425565993dabc35568584bb893882695d4f065bad090e61cef9e92cf17c/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/38d5881486bd8eca34c72851abf309cf66078489d48ce9d4c76575c02a5cdef0/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-3.gif" data-mid="248952156" border="0" src="https://freight.cargo.site/w/600/i/38d5881486bd8eca34c72851abf309cf66078489d48ce9d4c76575c02a5cdef0/PSFC_GOALTUTORIAL_LIVvsATM_20200312_ENGLISH-ezgif.com-video-to-gif-converter-3.gif" />