ADIDAS | SUPERNOVA


Titles + Motion
The ambition of these three films was to persuade Gen Z women runners to shift to Supernova, new Adidas running boot, by leveraging its emotional benefit of comfort.

“Less about miles and pace, more about mindful meditation and enjoying the journey, building mental and physical resilience”.


She’s an encouraging, motivating shoe with just enough of a rebellious streak to mark it as a central figure in the adidas Running family.




GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.
GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.

CLIENTS

Adidas
Real Madrid
Playstation
MLB
Guinness

Mastercard
Gatorade

Dr. Martens
Uber
Vodafone


IOC
GULF
ATP Tour
Copper Dog
Kellogg’s
GIULIA MAZZUCCONI
Shapeshifter Senior Designer based in London.
Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, Major League Baseball, IOC, and more.