ADIDAS | SUPERNOVA
Titles + Motion
The ambition of these three films was to persuade Gen Z women runners to shift to Supernova, new Adidas running boot, by leveraging its emotional benefit of comfort.
“Less about miles and pace, more about mindful meditation and enjoying the journey, building mental and physical resilience”.
She’s an encouraging, motivating shoe with just enough of a rebellious streak to mark it as a central figure in the adidas Running family.
“Less about miles and pace, more about mindful meditation and enjoying the journey, building mental and physical resilience”.
She’s an encouraging, motivating shoe with just enough of a rebellious streak to mark it as a central figure in the adidas Running family.
