AMAZON MUSIC | RETAINER ‘23-‘24
Editing, Motion, Sound Design,
Art Direction
A collection of retainer work I’ve done over the course of the past few months on Amazon Music.
The creative goal was to inject Amazon Music socials with "that’s so me" energy", evoke brand love through "fan-like" content, and make relevant creators the brand POV on culture.
The creative goal was to inject Amazon Music socials with "that’s so me" energy", evoke brand love through "fan-like" content, and make relevant creators the brand POV on culture.
Giving creators the mic gets the brand showing up to cultural moments with more of a purpose.
The injection of their personalities has resulted in record high views.
The injection of their personalities has resulted in record high views.
