GATORADE | GREATNESS ‘22


Motion
As part of the 2022 Gatorade campaign, I created a number of toolkit assets, inclusive of motion graphics and supers to bring edits to life in the Gatorade style.


The aim was to drive brand and product reappraisal by showing a democratised version of greatness that connects with not only high performance athletes, but average Joes and Joans too.  



GIULIA MAZZUCCONI
Shapeshifter Senior Designer based in London.
Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, Major League Baseball, IOC, and more.