IOC | THE OLYMPIC GAZETTE
Design
The aim of this campaign was to own the conversation during the games by cutting through social with tactical moments targeting a younger audience, while landing key olympic values.
The Olympic Gazette is a daily round-up of the Games’ events. Borrowing inspiration from comics, graphic novels and magazine covers.
The Olympic Gazette is a daily round-up of the Games’ events. Borrowing inspiration from comics, graphic novels and magazine covers.
![](https://freight.cargo.site/t/original/i/184be631c84599c5953ee92ef5b3aa79148abce9d34ad787bdbc39d1b7a45978/Olympic-Gazette_20210108.jpg)
![](https://freight.cargo.site/t/original/i/be653cb226ac8e9ed7fcd8bdfeab96b8dc229f682cd74e162f53383815d93c0c/Olympic-Gazette_20210308.jpg)
![](https://freight.cargo.site/t/original/i/f9484e74a7d18ae03885e95822edd94af9c2c442a95353ba37fcfdf3b44408c7/Olympic-Gazette_20210408.jpg)
![](https://freight.cargo.site/t/original/i/77797ca02ff145de831cf89853e61a2a51d0cbce71b410cc514282958266a0b0/Olympic-Gazette_20212607.jpg)
![](https://freight.cargo.site/t/original/i/c8e31b691b9f794c01d2ecca4c5d97a750e3017ff9f07562eb7c421b45c24dcc/Olympic-Gazette_20212507.jpg)
![](https://freight.cargo.site/t/original/i/ae51539611ba1c6a4fc94392f5b33bfa647c7aabf1557ca786c899f114d2a886/Olympic-Gazette_20213007.jpg)