MLB | THE LONDON SERIES


Art Direction + Design + Motion + Editing
We Are Social and MLB engaged in a comprehensive year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it.

We created a pathway to MLB for a new audience that drew on the cultural legacy of the game, inspired local audiences and established London as a benchmark host city. On social, engaging stories of music, food, sport and style from Boston and New York enabled a captivated audience to build affinities towards the two teams in the lead up to events.
 




GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.
GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.

CLIENTS

Adidas
Real Madrid
Playstation
MLB
Guinness

Mastercard
Gatorade

Dr. Martens
Uber
Vodafone


IOC
GULF
ATP Tour
Copper Dog
Kellogg’s
GIULIA MAZZUCCONI
Shapeshifter Senior Designer based in London.
Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, Major League Baseball, IOC, and more.