PERSONAL WORK | BACKBONE


Art Direction + Motion + Editing 
They say behind every great man there’s a great woman.

I say behind a great man there’s no woman.
She is beside him and with him, if not ahead.

This is a short documentary about my nonna, the backbone of my family and its restaurant.

“Backbone” has been displayed at Central Saint Martins’ 2016 Degree Show.
GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.
GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.

CLIENTS

Adidas
Real Madrid
Playstation
MLB
Guinness

Mastercard
Gatorade

Dr. Martens
Uber
Vodafone


IOC
GULF
ATP Tour
Copper Dog
Kellogg’s
GIULIA MAZZUCCONI
Shapeshifter Senior Designer based in London.
Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, Major League Baseball, IOC, and more.