REAL MADRID x ADIDAS | 2020 KITS


Illustration + Motion + Editing
Real Madrid is one of the most successful football clubs in the world, shaped by its shared past glories.

The Real Madrid 2020/21 kits are inspired by the Madrid mentality of facing pressure with fearlessness and turning expectation into glory. Using local models who live and breathe the club, a new kit campaign was born.

To introduce these kits, I’ve been asked to design and animate x2 sets of patterns, inspired by and representing two of the three Real Madrid jerseys (Away and Third), and to combine them with footage and photography to craft x2 kits launch IG stories featuring all three kits.
 



GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.
GIULIA MAZZUCCONI
Shapeshifter multidisciplinary Senior Designer based in London, originally from Italy. Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, IOC, and more.

CLIENTS

Adidas
Real Madrid
Playstation
MLB
Guinness

Mastercard
Gatorade

Dr. Martens
Uber
Vodafone


IOC
GULF
ATP Tour
Copper Dog
Kellogg’s
GIULIA MAZZUCCONI
Shapeshifter Senior Designer based in London.
Currently working at We Are Social on global brands such as Adidas, Real Madrid, Playstation, PepsiCo, Major League Baseball, IOC, and more.