REAL MADRID x ADIDAS | 2020 KITS
Illustration + Motion + Editing
Real Madrid is one of the most successful football clubs in the world, shaped by its shared past glories.
The Real Madrid 2020/21 kits are inspired by the Madrid mentality of facing pressure with fearlessness and turning expectation into glory. Using local models who live and breathe the club, a new kit campaign was born.
To introduce these kits, I’ve been asked to design and animate x2 sets of patterns, inspired by and representing two of the three Real Madrid jerseys (Away and Third), and to combine them with footage and photography to craft x2 kits launch IG stories featuring all three kits.
The Real Madrid 2020/21 kits are inspired by the Madrid mentality of facing pressure with fearlessness and turning expectation into glory. Using local models who live and breathe the club, a new kit campaign was born.
To introduce these kits, I’ve been asked to design and animate x2 sets of patterns, inspired by and representing two of the three Real Madrid jerseys (Away and Third), and to combine them with footage and photography to craft x2 kits launch IG stories featuring all three kits.
